Managing Director, Nations and Regions, Channel 4
Sinead Rocks is Channel 4’s Managing Director, Nations and Regions, and is the lead executive based at its National HQ in Leeds, overseeing the operation of the broadcaster’s newly created Creative Hubs in Glasgow and Bristol.
In this role, Sinead is responsible for developing new relationships and opportunities for Nations & Regions producers, talent and stakeholders and will play a pivotal role as Channel 4 increases its commitment to spend on regional production from 35% to 50% of main channel UK commissions by 2023, worth up to an additional £250m in total.
Sinead started her career as a journalist at BBC Northern Ireland before joining BBC Children’s to work on the launch of the CBBC channel. She is a former editor of Newsround as well as Executive Producer for BBC Current Affairs where she headed up the Manchester network unit and led the team making content for The One Show, Panorama, documentaries for BBC Three and also launched the Rip Off Britain franchise.
Her last role for the BBC was as Director of Education; driving the organisation’s education strategy and overseeing a range of output across TV, radio and online including BBC Bitesize & BBC Food. In summer 2019 she moved to Channel 4 to lead on the delivery of its 4 All The UK strategy.