Sinéad Rocks

Sinead Rocks, Managing Director for Nations & Regions, Channel 4

Managing Director for Nations and Regions, Channel 4

Sinéad is Managing Director for Nations and Regions and the lead executive at Channel 4’s new National HQ in Leeds. She leads delivery of C4’s Nations and Regions strategy and oversees 4Skills; C4’s extensive training commitments aimed at broadening access to the broadcasting industry across the UK and strengthening the production sector outside of London.

Prior to joining Channel 4, Sinead was the BBC’s Director of Education, responsible for a range of content across TV, radio and online and she also played a key role in the BBC’s move to Salford – migrating the BBC’s Learning department to the North West site. She started her career as a journalist at BBC Northern Ireland and is a former editor of Newsround as well as an Executive Producer for BBC Current Affairs.